While GTM is prized for its simplified website and marketing tracking capabilities, the process of setting up Google tags, integrating with other tools, and knowing what to do with the data can be a time-consuming task.Īt Evolve Systems, our team of developers, marketers, and analysts know exactly how to use GTM to benefit your business. The platform gives the user the ability to measure, analyze, and create actionable steps to improve your marketing and website performance!
Google tag manager pdf#
GTM provides significant opportunities for improving your website by tracking PDF downloads, scrolling behavior, link clicks, form submissions, video activity, and more. Google Tag Manager is a powerful tool offered on an easy-to-use, centralized platform enabling marketers to stay on top of digital marketing trends while keeping their website speedy. See the above “Tracking routes” section for an example.What can Google Tag Manager do for your business? It’s up to you to fire tags based on changes in your app. Out of the box this plugin will simply load Google Tag Manager on the initial page/app load. To provide a good user experience, pages should maintain a CLS of 0.1. Cumulative Layout Shift (CLS): measures visual stability.To provide a good user experience, pages should have a FID of 100 milliseconds or less. First Input Delay (FID): measures interactivity.To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading. Server-Side Tagging in Tag Manager allows you to move many third-party tags off your site and into a new server container hosted in your Google Cloud account. Largest Contentful Paint (LCP): measures loading performance.You can save this data in Google Analytics or any database of your choosing. By setting enableWebVitalsTracking to true, GTM will get “core-web-vitals” events with their values. Capturing Real user metrics (RUM) helps you understand the experience of your user/customer. Optimizing for the quality of user experience is key to the long-term success of any site on the web. Tag Manager integrates with all Google and third-party tags, and gives you complete control over when and how your tags fire. This tag will now catch every route change in Gatsby, and you can add Google tag services as you wish to it. For event name, enter gatsby-route-change (or as in the gatsby-config.js configured routeChangeEventName). Choose the trigger type by clicking the pencil button and clicking “Custom event”.
In the “Choose a trigger” window, click on the ”+” button again.Under “Triggering”, click the pencil icon, then the ”+” button to add a new trigger.Navigate to the desired tag using the ‘Tags’ tab of the menu on the right hand side.Visit the Google Tag Manager console and click on the workspace for your site.To record this in Google Tag Manager, we will need to add a trigger to the desired tag to listen for the event: This plugin will fire a new event called gatsby-route-change (or as in the gatsby-config.js configured routeChangeEventName) whenever a route is changed in your Gatsby application.
If you want to link analytics use with anything inside the container (for example, a cookie consent manager such as OneTrust), you will need to ensure that the tag manager script comes before the analytics script in your gatsby-config.js. If you want to use Google Analytics, please also add gatsby-plugin-google-analytics. This plugin only initiates the tag manager container.
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